ATLANTA, GA — July 23, 2026 — The August 2026 Atlanta Apparel + Formal Markets will debut new showrooms, brand exhibitors, and buyer experiences, including expanded Quinceañera and Bridal programming and a refreshed lineup of hospitality and education events.
"This August, we're thrilled to announce new showroom expansions, brand growth, and enhanced buyer programming to make Atlanta Apparel and Formal Markets an even stronger destination for our retailers," said Caron Stover, Senior Vice President of Leasing, Apparel. "From expanded focus on Quinceañera to milestone celebrations like ASHLEYlauren's 15th anniversary, this market reflects the continued momentum we're building across every apparel category."
NEW & EXPANDED SHOWROOMS
Formal Market is debuting several new permanent showrooms this August, including Advance Packaging, De Blossom Collection, Delicious Shoes, Pure Silk Fabrics, and MNM Couture. A new multi-line showroom will also debut, featuring Delilah by LD Apparel (formerly Luscious Delia) and Elle V Hermz.
Existing Formal brands are expanding their footprint as well: ASHLEYlauren is expanding her brand portfolio to introduce SCALA by ASHLEYlauren, in a new showroom on Floor 14, as well as expansions from Rachel Allan and Nox Anabel.
The Collective and The Collective II continue to grow their contemporary and occasion wear offerings, with brands including Badgley Mischka, Bariano Australia, Carla Ruiz Spain, Emily Shalant, Dress The Population, Janique, Helsi, LulaKate, Teri Jon, and The Dessy Group.
In apparel, children's exhibitors Nella Pima and L&R Showroom are growing their presence on campus. On the 8th floor, new showroom Calvin the Jeweler joins the lineup. The 9th floor welcomes newcomer Madison Showroom, as well as expansions from The Jeffrey Showroom and Molly Hurley. On the 11th floor, Sty-lish is expanding its space, and Dottie Hart celebrates a grand opening with a beautiful new showroom.
The Quinceañera category also continues to grow, with buyers able to source from brands including AmaBella by Allure, ASHLEYlauren Quinceañera, LQ Designs, Princesa by Ariana Vara, Rachel Allan Quinceañera, Shankara, and Vizcaya by Morilee.
NEW BRANDS & FIRST FINDS EXHIBITORS
This market, Formal expands to Floor 5 with the debut of First Finds, the section's new name, replacing what was formerly known as Temporaries. The rebranded space marks Formal's first market under the First Finds name, offering buyers an even wider range of seasonal selections in its new home.
New brands joining the apparel market this August include Aakaa, Baby Pink, Baller Lifestyle, Batela USA, Casemate, Elif Cigizoglu Moda Tasarim, Ficcare, Fellini Fashion, Madison Sales Agency, Million Colors, PGF Shoes, Seabrook, Showerspecs, Stone Fox Den, TIC TOC, and Veveret.
Top First Finds exhibitors will include Sugar Stitch, Lulu Mac, Simply Southern, 8th Story, Duffield Lane, Pearls and Camo, Planet, Salrosa & Piccola, Stewart Simmons, Smith & Quinn, MICA Denim, ANGIE Clothing, UMGEE, ENTRO, TCEC, Teleties, Gemelli, erin gray, BuDhaGirl, America & Beyond, Charleston Shoe Co., Jack Rogers, Mia Shoes, Wolff Shoe Co, Spring Footwear, Yellow Box, Soda BC Handbags, Caroline Hill, Chansutt Pearls, Sugar Sand Tan, and All That Glitterz.
The children's category is also expanding, welcoming new participants Azarhia, Bella Bow, Beaufort Bonnet, Bud Barcroft, Gracie James Clothing Co., Kids on King, Kissy Kissy/Bisous by Tina, Love That Cotton, Peachie Prep, Phillip George Distributors, Seasonal Concepts, Southern Point Co., Sweet Wink, and Three Little Ducks.
BUYER EXPERIENCE & PROGRAMMING UPDATES
This market, Atlanta Apparel is expanding its Formal and bridal programming with new lounges, education, and daily activations designed to make sourcing easier and more social. The calendar is packed with hospitality, exhibitor activations, and can't-miss events from morning to night.
Daily hospitality keeps buyers fueled all day long, starting with the Morning Coffee Break, Mimosas on 5 & 12, and Sip & Shop, continuing into the afternoon with Lattes and Lace, and rounding out midday with the Buyer's Lunch Break, Children's Buyer's Lunch Break, and Lunch & Live. Throughout the market, buyers can also recharge in the Formal Market Vignette and New & Now Vignette, as well as the Buyer's Lounge and the new Formal Buyer's Lounge, a dedicated relaxation space for Formal buyers featuring margaritas sponsored by Zuo.
Daily Brand Activations include Permanent Bracelet Station with Bara Boheme, Get Dressed with Blue B, Game Day Giveaway with Stewart Simmons, Custom Hairclips with Ficcare, Bracelet Bar with The Inspiration Co., and Beauty Break with Jazzy Pink.
Education and special events are:
A full list of events and amenities is available at Atlanta-Apparel.com/Attend/Events.
MARKET STARS
New this Market, ANDMORE welcomes its Market Stars—Alyssa Corchis of Olivina (@shop.olivina), Alessandra, Bianca & Anabella Palacio of Alessandra's Collection (@alessandrascollection), McKenzie Jade of McKenzie Jade's (@shopmckenziejades | @mckenziejadesbridal), and Grace Entringer of Gautier (@gautierquince | @gautierbridal | @gaurierdresses)—who will be sharing their favorite product finds throughout the show via Instagram, offering fresh inspiration and must-see picks in real time.
Follow along for can't-miss #atlapparel and #Formalmarkets content from all these incredible talents!
MARKET DATES & HOURS
Atlanta Apparel runs August 3–6, 2026, with showrooms and First Finds open 9 a.m.–6 p.m. First Finds closes at 2 p.m. on Thursday.
Formal Markets runs August 3-7, 2026, with showrooms and First Finds open 9 a.m.–6 p.m. First Finds closes at 2 p.m. on Thursday, and showrooms close at 2 p.m. on Friday.
For more information and to register, visit Atlanta-Apparel.com and FormalMarkets.com.
About Atlanta Apparel: Atlanta Apparel is a series of five annual markets hosted by AmericasMart, showcasing the latest trends in contemporary, young contemporary, women’s modern, shoes, fashion accessories and specialty categories like children’s and plus-size apparel. Atlanta Apparel is the premier destination for buyers seeking fresh, on-trend styles. Owned and operated by ANDMORE, Atlanta Apparel is held at AmericasMart Atlanta. Atlanta-Apparel.com.
About Formal Markets: Formal Markets showcases an extensive selection of bridal, prom, quinceañera, mother-of-the-bride, accessories and homecoming. Owned and operated by ANDMORE, Formal Markets is held twice annually at AmericasMart Atlanta. FormalMarkets.com.
About ANDMORE®: ANDMORE, a Blackstone portfolio company, empowers wholesale buyers and sellers to connect, grow and prosper through premier physical markets and design centers. The company operates over 20 million square feet of premium tradeshow and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. Serving industries such as home décor, gift, furniture and apparel, ANDMORE supports the global B2B community through its unmatched marketplace experiences. ANDMORE.com.
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ANDMORE Media Contacts:
Sandy Lee | salee@andmore.com
Kristin Huxta Bradley | kbradley@andmore.com