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Juniper Adoption Surges as 17 New Brands Commit to JuniperWeb

CHANTILLY, VA., – (January 12, 2021) – Juniper and its industry-leading suite of digital solutions continue to gain momentum as 17 leading gift and home vendors have committed to adopt JuniperWeb for their B2B e-commerce website needs. JuniperWeb, launched in late 2020, is powered by IMC_di (International Market Center’s digital innovations division).

“We’ve seen significant vendor adoption of Juniper’s digital solutions and these most recent JuniperWeb commitments show a hunger for the advantages that our platform provides,” said IMC_di President Eric Dean. “The Juniper suite provides a full integrated solution that was built by and for the gift and home industries, providing the best possible user experience for sellers and buyers alike.”

Five of the 17 new JuniperWeb customers – Action Imports, Bethany Lowe Designs, Cyan Design, Foreside Home and Garden and Torre & Tagus Designs Ltd. – are currently live. Twelve additional brands committed to JuniperWeb – Beatriz Ball; Brownlow Gifts; Feizy; Jaunty Company; Kaleen Rugs; Kashi Enterprises; The LANG Companies; Marshall Group: PS Designs; Oxygen; Quorum; SPX Brands; and Winward Home – and will be live within weeks.

JuniperWeb delivers proprietary e-commerce websites for wholesale vendors and sales representatives, enabling online product sales through a branded B2B website. It is cost effective, easy to maintain and integrates with the full suite of Juniper digital solutions.

“We recognize the importance of an attractive, reliable and user-friendly website, and the pandemic has made website and email marketing campaigns more important than ever,” said Jeff Roser, operations manager at Brownlow Gifts. “Through our permanent showroom, we found IMC_di, a team that speaks our language and understands our process. JuniperWeb simplifies our PCI-DSS compliance requirements through tokenized credit card payments and streamlines order processing through centralization of orders coming from both sales reps and the website.”

In addition to proprietary B2B websites, JuniperWeb offers a comprehensive sales agency package which includes e-commerce, sales automation and data management capabilities. As recently announced, 11 leading gift and home sales agencies representing 230+ top brands – CMA, J. Grob, Sales Producers, Simblist Group and The Link Companies’ seven agencies (Link2Sales, The Southern Link, The Central Link, The Northern Link, TMA Link, Total Accessories and Key Sales) – have committed to adopting JuniperWeb.

Along with JuniperWeb, the Juniper suite includes JuniperSales (software enablement tools for sales management), JuniperData (product information management) and JuniperCRM (customer management). In addition to these supplier-facing tools, JuniperMarket, a new B2B digital marketplace that connects buyers and sellers – anytime and everywhere – launches in Spring 2021.

For more information about JuniperWeb, visit

About Juniper: Juniper is a full suite of B2B digital sales and marketing solutions designed to facilitate wholesale buying and selling across all channels –at market, online or on the road. The Juniper suite includes a B2B wholesale digital marketplace, software enablement tools for sales, customer and product data management and branded e-commerce web sites, designed to seamlessly connect physical and digital channels. Juniper is powered by IMC_di, the digital innovation division of International Market Centers (IMC), the world’s largest operator of premier showroom space for the Furniture, Gift, Home Décor and Apparel industries. For more information, visit

About IMC_di: IMC Digital Innovations (IMC_di) is a stand-alone division of International Market Centers (IMC), the world’s largest operator of premier showroom space for the home furnishings, gift, and apparel industries. Launched in January 2020, IMC_di will build an industry-changing platform including a global B2B e-commerce marketplace, a full suite of integrated sales and marketing software and smart showroom tools. With bold people and bold ambitions — and by investing as much as $100 million — IMC_di’s new suite of Juniper-branded digital solutions will seamlessly connect IMC’s physical and digital markets, providing the premier omnichannel sales platform for the industries IMC serves.

About International Market Centers: International Market Centers (IMC) is the world’s largest operator of premier showroom space for furniture, gift, home décor, rug, and apparel industries. International Market Centers owns and operates nearly 20 million square feet of world-class exhibition space in High Point, N.C., Las Vegas and Atlanta. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furniture, gift, home décor, rug and apparel industries. Its digital innovations division seamlessly connects physical and digital markets, making IMC the only omnichannel sales platform for the industries it serves. For more information, visit


Media Contacts:

Cathy Steel

Chelsea Peabody Bohannon

Dallas Britt


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