ATLANTA, GA, September 18, 2026 — October Atlanta Apparel Market, the destination’s fifth and final apparel market for 2026, returns to AmericasMart Atlanta October 6–9. The four-day event closes out Holiday/Winter buying and opens early sourcing for Spring/Summer 2027 and Resort Wear.

The show covers seven categories — Ready-to-Wear, Premiere (Contemporary), Young Contemporary, Jewelry, Fashion Accessories, Resort and Shoes — letting retailers cover multiple buying apparel categories in a single visit.

"This market gives retailers one trip to close out Holiday and Winter while getting ahead on Spring and Resort. The new brands and expanded Resort lineup on the floor this market reflect just how much buyers are asking to see across those categories," said Caron Stover, ANDMORE Senior Vice President, Apparel Leasing.

New Brands and an Expanded Resort Category

The October roster adds new showrooms and lines, including Be Boho Fashion, Lazamani, Madison Agency Showroom, MODA-MONDO IMPORTS INC., Richard Stone Studio, Sorella, Tyche, Z Supply, JJMotiff, Shanghai Wanhui Apparel Co., Ltd., Azalea Wang, LIMISEVEN, LORDS OF HARLECH, Nane and Pink Butter Studio. Also, joining in the Resort category is Road Trips + Friends.

This market's Resort category includes Brisara, Edite Showroom, Gretchen Scott, Jude Connally, Oliphant, Pearls & Camo, Smith & Quinn and Sorella, giving specialty and boutique buyers warm-weather and destination-dressing options alongside Spring 2027 previews.

First Finds and the Shoe Studio Round Out the Floor

More than 300 First Finds temporary exhibitors will show alongside showrooms in this market, with additional depth in accessories, jewelry and gifting. Buyers can plan to visit America & Beyond, BC Handbags, Case-Mate, Chansuttpearls, Teleties, TRVL Design, What's Hot, Yochi Inc., 8th Story, Melissa by Kozan, Dolma Inc., LiaBella, Mary Square LLC, SALROSA, Stewart Simmons, Planet, Lulu Mac, Parc Packaging, Simply Southern, American Paper & Plastic and Caroline Hill, among others.

The Shoe Studio returns with its widest assortment yet, and hosts All Black, Antelope Shoes, Azalea Wang, Betsey Johnson, Bonavi, Charleston Shoe Co., Dolce Vita, DV by Dolce Vita, GC Shoes, EXE, Gola, Jack Rogers, Kork-Ease, Lines of Denmark, Matisse Footwear, Mia Shoes, PGF Footwear, Shu by Shu Shop, Shu Shop Shoes, Soda, Softt Shoe Co Inc., Spring Footwear Corp., Steve Madden, Vaneli Shoes, Vionic and Yellow Box Shoes, spanning comfort, fashion and everyday categories under one roof.

Market Stars

October Atlanta Apparel's Market Stars program spotlights two boutique owners for their social reach and merchandising influence: Fashionably Fitted — Trinity Gabrielle Mallard, Albany, GA., and Cheeky Peach — Katie Jacobs, Athens, GA., who will be sharing their favorite product finds throughout the show via Instagram, offering fresh inspiration and must-see picks in real time.

Follow along for can't-miss #atlapparel content from market.

Events and Activations

Market week showcases a full slate of amenities designed to keep buyers moving and energized. Days open with Market Tunes, a DJ set in Building 3, Floor 1, followed by New Buyer Orientation on the Market's first two days, where Director of Buyer Relations Sarabeth Jackson is on hand to help first-timers navigate the floor. Complimentary coffee is available each morning across Floor 2's Atrium and the elevator lobbies of Floors 8, 9 and 11, and buyers can preview incoming lines at the New & Now Vignette in Building 3's Interior Lobby or unwind between appointments in the Buyer Lounge on Floor 3. Midday brings Lunch & Live, with live music on the Floor 2 Atrium, plus a Buyer Lunch Break voucher program redeemable at any on-site concessionaire. Buyers can also check out what's trending in the Curated Category Lounges on Floors 3 and 4, featuring Resort and Shoes.

A run of sponsor activations rounds out the week. Market opens with the Market Kickoff Party on the evening of October 6, featuring light bites and custom cocktails in the Floor 2 Atrium. That same day, buyers can design a custom necklace at the Charm Bar with Hidden Truth Jewelry, personalize an accessory at the Bag Charms activation with America & Beyond, or get a complimentary permanent bracelet at the Bara Boheme Piercing Station, which continues through October 7. On October 7, Jazzy Pink is giving away complimentary quilted bags for carrying market finds, while supplies last.

Market Details

October Atlanta Apparel runs Tuesday, October 6 through Friday, October 9, 2026, at AmericasMart Atlanta, 240 Peachtree Street NW. Showrooms and First Finds are open 9 a.m. to 6 p.m. daily, with First Finds closing at 2 p.m. on Friday. Buyers and exhibitors can register at Atlanta-Apparel.com. Media should contact the Atlanta Apparel press office in advance to arrange editorial credentials.

About Atlanta Apparel: Atlanta Apparel is a series of five annual markets hosted by AmericasMart, showcasing the latest trends in contemporary, young contemporary, women’s modern, shoes, fashion accessories and specialty categories like children’s and plus-size apparel. Atlanta Apparel is the premier destination for buyers seeking fresh, on-trend styles. Owned and operated by ANDMORE, Atlanta Apparel is held at AmericasMart Atlanta. Atlanta-Apparel.com.

About ANDMORE^®: ANDMORE, a Blackstone portfolio company, empowers wholesale buyers and sellers to connect, grow and prosper through premier physical markets and design centers. The company operates over 20 million square feet of premium tradeshow and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. Serving industries such as home décor, gift, furniture and apparel, ANDMORE supports the global B2B community through its unmatched marketplace experiences. ANDMORE.com.

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ANDMORE Media Contact:
Sandy Lee | salee@andmore.com

Kristin Huxta Bradley | kbradley@andmore.com