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EPISODE #120

MICHEL SMITH BOYD

From Turning Down TV to Winning It All: Michel Smith Boyd’s Unlikely Path

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"It's not about the stuff. Whatever you're responding to, it's not the thing itself; it's how it makes you feel."

 

That belief sits at the heart of everything Michel Smith Boyd does and explains why a kid from a town nobody's heard of grew up to become an HGTV design star.

 

In this episode of The Market Makers, the two-time HGTV Rock the Block winner sits down with Jon Pertchik for a candid conversation about growing up in Thibodaux, Louisiana, discovering design through music and architecture, navigating television fame and what it finally feels like to define success on his own terms.

 

Growing up in the small town of Thibodaux, Michel was convinced his lack of exposure would disqualify him from what he really wanted. As a kid, he'd flip through magazines, watch television and wonder where those TV stars were and how he could get there. What he didn't realize until much later was that he already had everything he needed to forge his own path. His design influences, his sense of mood, and his understanding of hospitality were right there in Louisiana. "The architecture that I love and the moods that inspired me started out in New Orleans," he said. "They started out in Thibodaux, and in the way my family made hospitality a priority."

 

For Boyd, great design isn't about the objects; it's about the feeling. He describes a room the way a composer describes music: every room has a score, something that hits you before you can name it. That clarity shapes everything about how he works with clients. For instance, if a $30,000 chair isn't in the budget, he finds what made them love it and gets there another way. "That's what good designers do," he said. "We're thinking people."

 

Television came calling more than once before Boyd said yes. He turned it down for years. When he finally committed to Bravo, and eventually HGTV, he quickly learned that it demanded a full share of his presence. Winning Rock the Block, HGTV’s most-watched show, changed everything. It opened new doors and brought in a different kind of client. But it also pulled him away from the hands-on, relationship-driven work his firm was built on. This past year, he's been deliberately finding his way back. "What my brand was built on was the nurturing, the attention, the hospitality with clients that I learned at home in Louisiana," he said. "I have to be present for that."

 

Now, Boyd is in what he calls a moment of pivot — and he's approaching it with a quiet confidence that only comes with time. There's no roadmap for where he's going, and he's made peace with that. "There's no rush," he said. "Stop rushing, Michel." He believes his best work lies ahead of him, and he’s ready to embrace what’s next.

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