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EPISODE #110

ROGER THOMAS

A Lifetime of Design You’ve Never Seen Before

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“I started facing my fears and learning that you can survive your own authenticity. You just have to try.”

 

Those are not the words you would have expected to hear from one of the most legendary designers of our time. As Roger Thomas shares his revolutionary approach to creating transformative spaces today on The Market Makers, we hear him describe how he came to pioneer his trademark Evoca-tecture – “evocative architecture.”

 

The authenticity Thomas speaks of surviving is rooted in the same authentic human emotion that drove this unique approach to his incomparable designs. “How are you going to make the guest feel their best selves? By creating spaces of possibility.”

On behalf of all of us who admire and aspire to those heights, ANDMORE CEO Jon Pertchik asks Thomas about this revolutionary and deeply philosophical approach to design: “How do you pull it off?” Thomas’ thoughtful reply: “I think you could put it down to connoisseurship. I learned…all the materialities. I was really investigating them, dissecting them. I realized [my] job was to make [my] own dreams come true and was willing to go to any length to do it.”

 

Thomas’ business circumstances are as singular as his mode of design. Undeniably a unicorn in both arenas, he spent over 40 years partnering with the same clients – Steve and Elaine Wynn. Modern Las Vegas was shaped by this trio, with Thomas at the design helm. Going forward, beyond the latitude and altitude of the famed strip, these three luminaries then became the conjoined power behind some of the world’s most extraordinary resort destinations.

 

Over and over again, the Wynns gave Thomas an impossible challenge: design something no one had ever seen before. Thomas explains how he went about solving the repeated puzzle. “I had come to understand that just selecting the most beautiful materials and combining them in a fetching way was not my job. My job was to create drama and joy and comfort, entertainment and romance and surprise.”

 

Evoca-tecture.

 

Thomas and his team invented entirely new vocabularies of design. That kind of creative risk-taking doesn’t happen by accident. It requires both exceptional talent and the courage to trust your instincts.

 

The result is a lifetime of lessons that he not only continues to build upon, but also graciously and expansively shares. It’s why Thomas is spearheading the effort to fund and establish the Las Vegas Museum of Art. And it’s why he finally agreed to author a book.

 

Thinking of his own daughter’s art education, Thomas says, “I thought about [her] and how important I considered her education.” Then he went on to recall his own education, musing over his immersion in and fascination with the history of 100, 200, 300 years ago. “Las Vegas is a transient place…everything gets replaced. All of this work should be recorded…to give a little sense of place for those who might come a hundred years hence and wonder how the hell did that happen?”

 

That record, written during the pandemic and called Resort Style: Spaces of Celebration, is a compendium of the beguiling configurations and emotional artistry that make up Thomas’ oeuvre. It’s not only an illustrative chronicle of his grand and outrageous insight and inspiration, but also the teaching tool he envisioned—another way to challenge your creative self every day…from your coffee table, your bookshelf, your nightstand.

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