ATLANTA, GA – April 6, 2026 – ANDMORE’s co-located Atlanta Apparel Market and Formal Markets wrapped up a dynamic March 30–April 2 market week, delivering an energizing multi-category sourcing experience across contemporary apparel, footwear, accessories, bridal, homecoming, quinceañera and social occasion. Buyers explored 2,000+ brands across permanent showrooms and temporary exhibits, discovering both Fall/Winter ’26 collections and Spring/Summer immediates.

Building on the strong momentum demonstrated in recent markets, solidifying its position as the premier East Coast destination where contemporary fashion and formalwear converge, offering cross-category buying and efficient, multi-season planning.

MARKET PULSE: BUYER ENGAGEMENT, COMMUNITY AND COMMERCE

Across both markets, buyers experienced a vibrant and interactive environment, with nonstop programming, hospitality touchpoints, category lounges and themed activations designed to spark connection and trend discovery.

Daily DJ moments, lounge experiences and a wide range of popups — including “Mimosas with Skies Are Blue/Current Air,” “Beer & Seltzers with ee:some,” and “Summer Bag Bars with Jazzy Pink” — kept traffic flowing and engaged.

Evening events amplified the energy, with highlights such as: Atlanta Apparel Safari Soirée, Bubbles at The Collective and the Formal Markets’ Revolving Runway & Reception, providing buyers with opportunities to experience seasonal trends in motion and connect with leading brands.

Beyond the booths, the market floor came alive with curated brand experiences and exclusive debuts. Renowned designer and eveningwear sponsor for Miss USA and Miss Teen USA, Johnathan Kayne offered a look at his Fall Collection through a high-profile Red-Carpet Meet & Greet featuring Miss USA, while Justin Alexander utilized the platform to debut Fable, a new coordinating flower girl collection that addresses the growing demand for cohesive bridal party styling. Complementing these product showcases, the VIP Buyers Lounge—presented in partnership with Guadalupe and Monkee’s—provided a sophisticated space for high-volume retailers to network and refine their seasonal strategies.

The sense of community at Atlanta Apparel was further showcased through a series of milestone moments, including a ribbon-cutting ceremony for Vaccareilli. Further extending the show’s digital reach, this season’s Market Stars provided a real-time roadmap of the latest trends. New voices McKenzie Jade (@formalmarkets/ @shopmckenziejades) brought a specialized lens to Bridal, Pageant, and Prom, while Katie Jacobs of Cheeky Peach shared her curated top finds from the floor. Their Instagram coverage offers a lasting resource for buyers to revisit through the #atlapparel hashtag.

“Atlanta Apparel delivers a consistently strong market experience, offering a wide range of highly commercially strong product across better sportswear, dresses, accessories and emerging trends. What truly sets it apart is the sense of community — from the collaborative buyer meetings to the thoughtful hospitality and convenience of the connected campus — creating an environment where both buyers and brands can succeed, connect and grow.” — Lisa Caruso Jantzen, owner, Fashion Express Buying II, LLC.

Looking ahead: Important New Dates Pattern

Looking ahead to summer, Atlanta Apparel will return co-located with Atlanta Market, creating a rare, all-in-one souring experience across multi-category destination for fashion, lifestyle and home. Showrooms will be open Tuesday, June 9 through Sunday, June 14, 2026, from 9:00 a.m. to 6:00 p.m., with temporary exhibits running Tuesday, June 9 through Saturday, June 13, closing at 2:00 p.m. on the final day.

Formal Markets will return Monday, August 3 through Friday, August 7, spotlighting Spring/Summer 2027 collections. The upcoming market will once again bring together leading designers and buyers to preview the latest trends, explore new opportunities, and shape the season ahead.

For more information, visit Atlanta-Apparel.com.

About Atlanta Apparel: Atlanta Apparel is a series of five annual markets hosted by AmericasMart, showcasing the latest trends in contemporary, young contemporary, women’s modern, shoes, fashion accessories and specialty categories like children’s and plus-size apparel. Atlanta Apparel is the premier destination for buyers seeking fresh, on-trend styles. Owned and operated by ANDMORE, Atlanta Apparel is held at AmericasMart Atlanta. Atlanta-Apparel.com.

About Formal Markets: Formal Markets showcases an extensive selection of bridal, prom, quinceañera, mother-of-the-bride, accessories and homecoming. Owned and operated by ANDMORE, Formal Markets is held twice annually at AmericasMart Atlanta. FormalMarkets.com.

About ANDMORE^®: ANDMORE, a Blackstone portfolio company, empowers wholesale buyers and sellers to connect, grow and prosper through premier physical markets and design centers. The company operates over 20 million square feet of premium tradeshow and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. Serving industries such as home décor, gift, furniture and apparel, ANDMORE supports the global B2B community through its unmatched marketplace experiences. ANDMORE.com.

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ANDMORE Media Contacts:
Sandy Lee | salee@andmore.com