Co-located Markets Deliver Fall/Winter ’26 Trends, Fresh Brands, Expanded Showrooms and High-Energy Buyer Experiences | March 30–April 2, 2026

ATLANTA – March 19, 2026 – ANDMORE brings together two of its most influential fashion markets—Atlanta Apparel Market and Formal Markets—from March 30–April 2, 2026, creating one of the industry’s most comprehensive sourcing destinations for bridal, homecoming, quinceañera, eveningwear, contemporary apparel, footwear and accessories at AmericasMart Atlanta.

Across the co-located markets, buyers can explore Fall/Winter ’26 introductions from established and emerging designers, as well as Spring/Summer immediates, making the event a powerful combination of trend forecasting and seasonal buying with access to 2,000+ brands in one location.

FORMAL MARKETS: BRIDAL, HOMECOMING AND OCCASION LEAD F/W ‘26

This season, Formal Markets spotlights bridal, homecoming, and an expanding mother's segment, retailers can expect to see new showrooms and expanded categories.

The Collective Expands: The curated, multi-line showroom concept expands with a second location, with both showrooms open for April Market and featuring new brands such as: Badgley Mischka, ELLIATT, LulaKate and Posh Couture.

New to Market & Showroom Additions include: Badgley Mischka, Dress The Population, Delicious Shoes, Eclat Gown, LulaKate, Posh Couture, SL Fashions, Jeanne Alexander by Alex Evenings, Lee Roski, Pure Silk Fabrics (men’s formalwear) and Freddie Collier Studio.

Category Highlights:

Homecoming: Alyce Paris; AMARRA; ASHLEYlauren; Ava Presley; Clarisse; Colors; Johnathan Kayne; Jovani; Portia & Scarlett; Primavera; Rachel Allan; Sherri Hill; Stella Couture; Vienna.

Bridal: Allure Bridals; Casablanca; Evelyn Bridal; Justin Alexander; Loré; Martin Thornburg; Modest by Mon Cheri; Morilee New York; Sophia Tolli; Veni Infantino.

Quinceañera: AmaBella by Allure; AMARRA; ASHLEYlauren Quinceañera; Preciosa by Sophia Thomas; Princesa by Ariana Vara; Rachel Allan Quinceañera; Shankara; Vizcaya by Morilee.

Wedding Party & Mothers: Cameron Blake; Feriani; Ivonne D; Janique; Jim's Formalwear; Kay Unger; LulaKate; MGNY; Montage; Pure Silk Fabrics; Teri Jon; The Dessy Group.

Evening & Social Occasion: Badgley Mischka; Bariano Australia; Carla Ruiz Spain; Dress The Population; ELLIATT; EMILY SHALANT; Faviana; HELSI; Hutch; Jessica Angel; Jovani; Mac Duggal; Tarik Ediz; Terani Couture.

Accessories: Benjamin Walk; BOOMBA; Delicious Shoes; Design by Conception; Diverse Style by Sydni Dion; Jewel by Badgley Mischka; Sassy South Jewelry.

New Product Launches:

• Justin Alexander debuts Fable, a coordinating flower girl collection.
• Johnathan Kayne, official eveningwear sponsor of Miss USA & Miss Teen USA, hosts runway presentations with Miss USA and a Red Carpet Meet & Greet, Monday, 5–6 p.m.

House of Idan, led by designer Idan Cohen, is known for couture-level craftsmanship and a modern approach to bridal design. The Spring 2027 IDAN by House of Idan collection continues the brand’s blend of artistry and precision, showcased through a campaign that favors playful, experiential storytelling over traditional bridal imagery. Cohen highlights the Southeast as a key market, with this season’s designs reinterpreting timeless silhouettes for Southern brides.

ATLANTA APPAREL: CONTEMPORARY APPAREL, ACCESSORIES & FOOTWEAR FOR THE SEASON AHEAD

Across Market week, Atlanta Apparel delivers a broad mix of trend-driven collections, new exhibitors and expanded showrooms across apparel, accessories and footwear.

New & Returning Brands: America & Beyond; Caroline Hill; erin gray; Gemelli; Inspire Me Bracelets; Jack Rogers; Lisi Lerch; Maggie’s Organics; Matisse Footwear; New & Returning Brands; OMG Blings; Teleties; The Encore Fashion Group; The Fashion Hub USA LLC; TradeLink Co.; Treasure Jewels.

Trend-Focused Apparel: 8th Story; ASTR; ENTRO; FRNCH; HYFVE; Just Black Denim; Judy Blue Jeans; Kozan; Lucy Paris; Lumiere; Perfect White Tee; Queen of Sparkles; She + Sky; Sofie the Label; Steve Madden; Timing; Umgee.

Footwear & Accessories: Charleston Shoe Co.; Dolce Vita; Ikat Jewelry; Lines of Denmark; MIA Shoes; Rachel’s Best Soap; Shu Shop; Spring Footwear Corp.; Unique Jewelry Designs; Very G; Wolff Shoe Co.

Notable updates include expansion at Vaccarellis and continued expansion efforts at Corkys, reflecting strong momentum within their assortments. The market will additionally welcome Atelier as a new showroom debut, alongside an expansion at Pretty Persuasions—collectively offering buyers an elevated and enriched showroom experience this season.

MARKET EXPERIENCES: HOSPITALITY, EDUCATION & IMMERSIVE ACTIVATIONS

Throughout the week, attendees will enjoy curated hospitality, live music and DJ moments and category lounges across Building 3, creating an energizing environment for sourcing Autumn/Winter ’26 collections.

The Buyer Lounge (Floor 3) offers a dedicated space to relax and connect, while daily New Buyer Orientation sessions take place at 9 a.m. in the Floor 2 Atrium (led by Sarabeth Jackson, ANDMORE Director of Buyer Services for Apparel) helping first-time attendees maximize their market experience.

Onsite activations bring brands to life with interactive pop-ups, customization stations and live demos. Highlights include “Mimosas with Skies Are Blue/Current Air,” “Beer & Seltzers with ee:some,” and “Summer Bag Bars with Jazzy Pink,” alongside trend-driven showcases like the New & Now and Formal Markets Vignettes.

Evening events and runway presentations add to the excitement, including the Atlanta Apparel Safari Soirée on Monday from 6–7 p.m. (Floor 2 Atrium), Bubbles at The Collective, The Espresso Edit presented by VOWS Magazine and the Formal Markets Revolving Runway & Reception on Tuesday (Fashion Theatre, Floor 15), offering buyers opportunities to discover trends, connect with brands and experience fashion in motion.

Rounding out the market, featured “Market Stars” will share real-time product discoveries and style inspiration, giving buyers insider access to must-see trends throughout the week. This season are two new voices: McKenzie Jade with McKenzie Jade’s, a North Carolina–based boutique specializing in Bridal, Pageant, and Prom, who will be representing @formalmarkets (with dedicated Bridal content available on their separate account at @shopmckenziejades), and Katie Jacobs with Cheeky Peach, a beloved Athens, GA retailer, who will be sharing her top finds across #atlapparel.

A full list of events and amenities is available at Atlanta-Apparel.com/Attend/Events.

LOOK AHEAD: JUNE 2026 CO-MARKET OPPORTUNITY

Due to the citywide impact of the FIFA World Cup, Atlanta Apparel will run concurrently with the summer Atlanta Market, June 9–14, 2026 (Temporaries: June 9–13), creating a rare, all-in-one sourcing experience across AmericasMart.

This unique alignment offers expanded cross-category buying, improved hotel access during a high-demand period and a more seamless, city-supported market experience.

Plan early and register now to secure your spot at this can’t-miss June market.

The next Formal Markets will take place August 3–7, debuting the Spring/Summer ’26 prom and bridal collections.

About Atlanta Apparel: Atlanta Apparel is a series of five annual markets hosted by AmericasMart, showcasing the latest trends in contemporary, young contemporary, women’s modern, shoes, fashion accessories and specialty categories like children’s and plus-size apparel. Atlanta Apparel is the premier destination for buyers seeking fresh, on-trend styles. Owned and operated by ANDMORE, Atlanta Apparel is held at AmericasMart Atlanta. Atlanta-Apparel.com.

About Formal Markets: Formal Markets showcases an extensive selection of bridal, prom, quinceañera, mother-of-the-bride, accessories and homecoming. Owned and operated by ANDMORE, Formal Markets is held twice annually at AmericasMart Atlanta. FormalMarkets.com.

About ANDMORE^®: ANDMORE, a Blackstone portfolio company, empowers wholesale buyers and sellers to connect, grow and prosper through premier physical markets and design centers. The company operates over 20 million square feet of premium tradeshow and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. Serving industries such as home décor, gift, furniture and apparel, ANDMORE supports the global B2B community through its unmatched marketplace experiences. ANDMORE.com.

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ANDMORE Media Contact:
Sandy Lee | salee@andmore.com