Spring, Resort, Children’s and Formalwear Take the Stage
August 4-8, 2025, at AmericasMart Atlanta

ATLANTA, GA – June 23, 2025 – ANDMORE’s August wholesale events at AmericasMart Atlanta present the largest apparel and formal sourcing opportunity of the season, with the semi-annual Formal markets event beginning Monday, August 4 and all categories of Atlanta Apparel opening on Tuesday, August 5; both shows run concurrently through Friday, August 8. This cross-category offering features some 3,200 brands spanning young contemporary, contemporary, resort, holiday, accessories, children’s and formalwear, alongside immersive trend education, curated category experiences and hallmark amenities.

“Both Formal Markets and Atlanta Apparel are gaining strong traction heading into August, with excitement building around our semi-annual Formal Markets and dedicated Children’s Floor,” said Caron Stover, ANDMORE® SVP, Apparel. “From bridal and quinceañera to contemporary apparel and accessories, Atlanta continues to deliver a dynamic sourcing experience that meets the evolving needs of our buyers.”

Atlanta Apparel Set to Showcase Big Brands & New Names

Atlanta Apparel continues the momentum of Autumn/Winter 2025 buying alongside early Spring/Summer 2026 order writing, with 480+ permanent showrooms and 210+ temporary exhibits across 10 floors of Building 3. In addition to resort, holiday and immediate offerings, the August edition will highlight new, expanded and notable brands across key categories.

New brands at the August Atlanta Apparel Market are: Alex and Ani; Color of Heat LLC; Designs by GG Decatur LLC; Duffield Lane; EDITE Showroom; Hype and Vice; NeroGiardini USA Inc.; OOG Fashion GmbH; Rylee B and Sunday Edition by Le Lis. . Expanded showrooms this market are: Gentle Fawn; Milio Milano; Reeves and Co. (featuring Queen of Sparkles); Style Consortium, Sorrelli Jewelry, and Vaccarelli & Associates. Notable temporary exhibits include: Blu Pepper; Bruno Menegatti/Carrano/Love Ri; Dansko, LLC; Risen Jeans; Sore and Thread & Supply.

Atlanta Apparel Presents Semi-Annual Children’s Pavilion

The semi-annual presentation of children’s resources on Floor 13 returns with 55+ showrooms presenting Spring/Summer 2026 collections, alongside a nearly sold-out Children’s Pavilion showcasing some 15 temporary exhibits, with new lines added daily.

This August, the Children’s Floor presents expanded spaces for Kimberly Jones & Co. and Lulu Bebe; and new resources Baby Loren and Saltwater Boys Co.. Notable international temporary lines include: Asserin Asseran (Chile); Emanuel Pris (Spain); Kiah (Australia); Meet-Marie (Canada); and Rise Little Earthling (Canada).

Bridal, Prom and Quinceañera Shine at August Formal Markets

Formal Markets brings together 180+ bridal, prom, quinceañera, evening, wedding party, and accessories lines across three floors.

New and notable additions to Formal Markets this season include: a third expansion for showroom ASHLEYlauren; a new location and expansion for Jessica Angel; and the debut of Starielle, from designer Danielle Vlahos. Veni Infantino Bridal & Social collections will now be represented by Putnam Enterprises. In the temporary exhibits, several international lines are making their Atlanta debut: Atelier Nicola D’Errico (Italy); Filiarmi (Istanbul); Le Blanc (Brazil); Unbranded by Diane D’Angelo; Ricca Sposa (Ukraine), which showcases its Atelier and LOVE collections; and Bianco Evento (Berlin), which showcases its European bridal collection in the U.S. for the first time.

“I’ve been in the bridal industry for 29 years with many happy brides across Europe. Every time American buyers visit us, they’re excited by our quality, pricing, and aesthetic,” said Bartosz Wodecki, Founder and CEO of Bianco Evento. “Buyers have been asking us to come to the U.S., so we’ve partnered with the experienced Coterie White team. They encouraged us to make our U.S. debut in Atlanta — a market that draws influential buyers from across the country who are the right fit for our brand.”

Additional returning favorites in The Collective include: Bariano Australia; Carla Ruiz Spain; Emily Shalant; Filiarmi; Janique; SACHIN & BABI; Teri Jon; and The Dessy Group.
Accessories offerings feature: Diverse Style by Sydni Dion; BOOMBA; De Blossom Collection; enVogue Bridal Accessories; Stefanie Somers Collection; Advance Packaging; Design by Conception; Fortune Dynamic Shoes; Lasting Memories; and White Gem Designs. Notable returning brands are: Atria; BCBGMAXAZRIA; Chandalier; Halston; Helsi; House of Avid; MNM Couture; Nicoletta; and more.

Atlanta Apparel and Formal Markets Engage Buyers and Brands Across Market

With both Atlanta Apparel and Formal Markets in full swing, this August edition offers a robust schedule of daily events, brand activations and more designed to energize and inspire. From trend-forward giveaways and live music to can’t-miss celebrations and networking opportunities, the combined market presents a dynamic environment for buyers to connect with brands and discover the latest in fashion and formalwear.

August Events are:

• Tuesday: Morning Matcha with The Boutique Hub; Skies Are Blue and Current Air Mimosa Station; Sips & Summer Totes with Caroline Hill; Spring Into Summer with La Plage; Cosmos in The Collective and the Atlanta Apparel Fisherman Core Party.
• Wednesday: Dirty Laundry Sneaker & Charm Bar; Skies Are Blue and Current Air Mimosa Station; Sunnies & Scarf Chains with Jazzy Pink; Oddi Spiked Strawberry/Watermelon Lemonade Cart; Cosmos in The Collective; Formal Markets Runway Show and Reception and the Top 10 Prom After Party.
• Thursday: Scarf Necklace Station with Kristalize Jewelry.

Daily perks include market tunes from 8:30 – 10 a.m., breakfast and coffee stations with Café Fwi and Stellow Coffee and Buyer Lunch Break in the newly-relocated Buyers Lounge on floor 3. First-time attendees can join New Buyer Orientation daily at 9 a.m. in the Floor 2 Atrium, and enjoy a New Buyer Happy Hour on Wednesday at 3 p.m. the Buyers Lounge on Floor 3 remains open through Friday at 2 p.m.

Inspiration continues with the New & Now Vignette, Formal Markets Vignette, and Curated Category Lounges on Floors 3 and 4, highlighting T-Shirts and Resort & Swim.

Formal Markets runs Monday, August 4 – Thursday, August 7, 9 a.m. – 6 p.m., and Friday, August 8, 9 a.m. – 3 p.m. Atlanta Apparel’s permanent showrooms and temporary exhibits open concurrently on Tuesday, August 5, and run through Friday, August 8. Apparel resources open 9:00 a.m. – 6:00 p.m. daily, except on Friday, when showrooms close at 6:00 p.m., and temporary exhibits close at 2:00 p.m. For more information and to register for the August Markets, visit www.formalmarkets.com and www.atlanta-apparel.com/Markets/atlanta-apparel/August.

About Atlanta Apparel: Atlanta Apparel is a series of five annual markets hosted by AmericasMart, showcasing the latest trends in contemporary, young contemporary, women’s modern, shoes, fashion accessories and specialty categories like children’s and plus-size apparel. Atlanta Apparel is the premier destination for buyers seeking fresh, on-trend styles. Owned and operated by ANDMORE^®, Atlanta Apparel is held at AmericasMart Atlanta. Atlanta-Apparel.com. 

About Formal Markets: Formal Markets showcases an extensive selection of bridal, prom, quinceañera, mother-of-the-bride, accessories and homecoming. Owned and operated by ANDMORE®, Formal Markets is held twice annually at AmericasMart Atlanta. FormalMarkets.com. 

About ANDMORE®: ANDMORE, a Blackstone portfolio company, empowers wholesale buyers and sellers to connect, grow and prosper through premier physical markets and design centers. The company operates over 20 million square feet of premium tradeshow and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. Serving industries such as home décor, gift, furniture and apparel, ANDMORE supports the global B2B community through its unmatched marketplace experiences. ANDMORE.com. 

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MEDIA CONTACTS:

Amanda Merritt

amerritt@andmore.com