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July 30 – August 2 at AmericasMart Atlanta

ATLANTA – June 26, 2024 – This August, Atlanta Apparel presents 14 floors of exhibits, including a full Children’s pavilion and continued growth in new exhibits, alongside expanded hospitality, amenities, events and giveaways, July 30 – August 2 at AmericasMart Atlanta. 

“This August, Atlanta Apparel is the perfect time for buyers to see Spring collections first, buy from the semi-annual showcase of Children’s and wrap up any end-of-season buying for Autumn/Winter ’24 and Holiday,” said Caron Stover, ANDMORESM senior vice president, apparel. “With a fully activated building of Formal resources alongside apparel, and built-out onsite buyer experience, Atlanta Apparel’s August edition will be a can’t-miss event for retailers across the country.” 

Atlanta Apparel Presents Early Spring Alongside Top August Categories 

This August, Atlanta Apparel will showcase nearly 3,300 brands across permanent showrooms and temporary exhibits – some 15% of which are new-to-Atlanta and both new and key names showcasing top categories: children’s, t-shirts and resort. 

The semi-annual presentation of Children’s at Atlanta Apparel will feature a bountiful collective of temporary exhibitors alongside showrooms, presenting 270+ combined lines. Temporary highlights include: Delta Galil USA, Inc.; Jilgueritos LLC; Limelight Kids and Miller & Co., and showroom highlights include: Clover Cottage; Florence Eiseman Glam Couture; Heyward House; Jumping Jolly; Larili; Snuggle Honey and TRVL Design. 

Notable brands are showcasing key categories across 825+ combined temporary exhibits and permanent showrooms. One new showroom: Jeffrey Goldstein, and four notable expanded showrooms: Mavi; O'MarcheThe Fifth Week and The Globe Showroom, will debut at the August market. Notable temporary exhibits include two brands: Beek Shoes and Gameday Boots, alongside top returning brands: Anju; BC Handbags; Caroline Hill; Diverse Style by Sydni Dion; Easton Elle; ENTRO; FREYRS Eyewear; HYFVE; Pretty Garbage; Teleties and Town Pride. 

As an added benefit, ANDMORE’s Formal Markets overlaps with Atlanta Apparel, July 30-August 2, presenting an additional 200+ collections in temporary exhibits (Floor 5) and permanent showrooms (Floors 10,12 and 14), and providing three days of cross-sourcing opportunities. 

Atlanta Apparel permanent showrooms will be open on six floors:  6 (fine jewelry), 7 (cash & carry), 8 (accessories and contemporary), 9 (contemporary men’s and women’s), 11 (contemporary and accessories), and 13 (children’s). Temporary exhibits are concentrated on four floors: 1 (young contemporary and cash & carry), 2 (accessories, premiere apparel and shoes), 3 (accessories and apparel) and 4 (young contemporary and contemporary). For a full list of brands exhibiting at Atlanta Apparel, visit 

August At-Market Events Activate Building 3 

For the August edition, Atlanta Apparel will present a built-out buyer experience with exhibits on every floor and amenities, activations and events across the building to augment the fully-active market. New this August, ANDMORE will expand market hospitality with “street greeters” to welcome buyers traveling between major downtown hotels and AmericasMart Atlanta.   

Buyers are invited to celebrate market at Atlanta Apparel’s Garden Party-themed kickoff party, Tuesday, July 30, at 6 p.m. Festivities will include a build-your-own-bouquet station, Atlanta Apparel-branded giveaways, custom cocktails and live music. 

Throughout the week, attendees can learn about brands through sponsored giveaways, including the daily Bara Boheme Permanent Bracelet Station on Floor 2, a Custom Matisse Beach Bag giveaway on Tuesday of market; Pillowcases and Palomas with PJ Harlow on Wednesday of market; and a T-shirt Bar with Zutter on Thursday. 

On Friday, August 2, attendees are invited to the Friday Live Happy Hour at noon, with mimosas and many opportunities to Go-Live with CommentSold. 

Additionally, retailers can draw inspiration from Atlanta Apparel’s New & Now Installation in the registration lobby, showcasing products from new-to-market brands. For specific category inspiration, buyers can visit the three curated category lounges: T-shirts on Floor 3, resort/swim on Floor 4 and formal on Floor 5 

New this August, Atlanta Apparel will build out the 5th Floor Buyer Resource Center to include both hospitality and exhibits.  A Lunch & Live free buyer lunch with live music will be offered 12 Noon – 1 p.m, on Tuesday, Wednesday and Thursday. Additionally, the Buyer Resource Center will be built out with exhibitors showcasing retail service providers, such as store fixtures, credit card processing equipment, packaging shipping equipment, display hardware and furniture and more. 

Additionally, the Boutique Hub will host a Resort and Swim-focused resort tour, starting at the resort lounge on Floor 5, on Tuesday from 11 a.m. to 1 p.m., and ending at the Boutique Hub Showroom for an afterparty. 

Hallmark market amenities include grab-and-go breakfast and coffee from Tuesday through Friday and daily new buyer orientation sessions led by Sarabeth Jackson, ANDMORE Director of Buyer Services for apparel. Buyers also can take advantage of complimentary mid-morning and afternoon treats and happy hours throughout the building. 

Atlanta Apparel’s permanent showrooms and temporary exhibits open concurrently on Tuesday, July 30, and run through Friday August 2. The market is open 9:00 a.m. – 6:00 p.m. daily, except on Friday, when showrooms close at 6:00 p.m., and temporary exhibits close at 2:00 p.m. For more information and to register for the August Market, visit 

ANDMORE’s five Atlanta Apparel markets feature the latest looks in contemporary, young contemporary, women’s modern, shoes, fashion accessories and more, plus specialty categories such as children’s and plus-size at AmericasMart Atlanta. Atlanta Apparel is owned and operated by ANDMORE, formerly International Market Centers.  For more information, visit 

About ANDMORE: ANDMORESM, formerly International Market Centers, is an Omnichannel Wholesale Marketmaker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers and digital channels. The company owns and operates more than 20 million square feet of premium event and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. By pairing face-to-face events with always-on digital tools, ANDMORE provides truly omnichannel business platforms for its global wholesale customer base.    



Amanda Merritt   

Cathy Steel 




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