Atlanta, GA
FOR IMMEDIATE RELEASE
Forecast by Atlanta Apparel In-House Fashion Office
ATLANTA – March 12, 2024 – Atlanta Apparel's fashion office has unveiled its extensive trend report for Autumn/Winter 2024, providing retailers with insights into upcoming colors, prints, essential apparel items, footwear and accessories. The April edition of Atlanta Apparel marks the season break, April 9 – 12, at AmericasMart Atlanta, with a continuing showcase of Autumn/Winter 2024 styles through June and August editions of Atlanta Apparel and the August edition of Las Vegas Apparel at World Market Center Las Vegas.
"As the fashion landscape evolves, we're witnessing a shift towards investment pieces that will last both in quality and timelessness,” said Morgan Ramage, ANDMORESM Fashion and Events Director. “Consumers are increasingly mindful, gravitating towards classic neutrals and everlasting styles, prioritizing quality tailoring and versatile garments over excessive consumption."
Metallics, technology-inspired prints, statement blazers, accessories and more from Atlanta Apparel brands.
Left – Coat: Place Showroom, Shirt & Pants: Milio Milano, Earrings: Sheila Fajl, Belt: Lori Veith
Middle – Coat & Top: Michael & Paula Hyman, Skirt: Milio Milano, Sunglasses: FREYRS, Earrings: Sheila Fajl, Bangles: Sheila Fajl, Cuff: Kristalize Jewelry, Rings: Brenda Grands, Belt: Lori Veith
Right – Top & Skirt: Milio Milano, Sunglasses: FREYRS, Bag: Total Accessories
Must-have apparel items for next season focus on longevity with an emphasis on tailoring and easy-to-style pieces. Staple items include: wide and pleated denim and trousers; column, asymmetrical and ribbed knit skirts and dresses; denim, sheer and romantic tops and cardigan sets; shaggy, shearling coats; oversized biker jackets; sharp shoulders, and cinched-waist power blazers; and trench coats.
The key colors for Autumn/Winter ’24 focus mindful pastels energizing brights, timeless neutrals and tinted darks inspired by the caring economy, space exploration and underground subcultures. A few of the season’s top colors include: Apricot Crush Orange, a wellness-inspiring color; Sustained Grey, Graphite, Italian Clay, Ground Coffee and Nutshell Brown, providing long-term wear and practicality; Panna Cotta Yellow, Fresh Mint Green, Nephrite Green and Cool Matcha Green, pulling a sense of optimism in foundational mid-tones; and Intense Rust Red and Midnight Plum Purple, reflecting the blurred lines between digital and physical and the tinted dark shades that are reflected in metaverse travel and human emotion. In addition to color, metallics, specifically silver, are experiencing a popularity surge as a reflection of technology-enhancing design.
Trending Autumn/Winter ’24 colors
Footwear trends center around the idea that comfort is key, along with continuing classic styles and colors. For Autumn/Winter ’24, there will be a resurgence in styles including: Penny Loafers; Mary Janes; ballet flats; statement mules; the slingback and clogs. The non-shoe continues to grow in popularity, bringing mesh and see-through designs to comfortable styles such as mules and flats. Numerous designs will capture the spirit of embracing life's joys with metallic accents or sparkling rhinestone embellishments adorning playful styles such as: knee-high boots; court shoes and Y2K party shoes.
Autumn/Winter 2024 print themes Autumn/Winter 2024 print themes spotlight AI-inspired designs incorporating: ghostly illusions; technology-driven motifs and rich, saturated colors, embracing a fusion of dark aesthetics and natural elements. With a growing emphasis on well-being and sustainability, there's a heightened appreciation for handcrafted details, including patchwork and artisanal finishes. Additionally, prints will echo a yearning for timeless elegance, characterized by quiet luxury through refined patterns: fine lines; dashes; fragmented elements and mixed geometrics.
Accessories for the next season add embellishments to classic styles through the use of bold accents: statement earrings; belts with large buckles; pendants on necklaces; volume scarves and neck ties; ribbons and bows; modern occasion clutch; and metallic hardware. Additional timeless trends for the Autumn/Winter ’24 season include: ankle socks; essential 90s and oversized shoulder bags; and baseball caps.
Ghostly illusion trends available at Atlanta Apparel
Dress: Desigual; Earrings: Kristalize Jewelry; Clutch: Total Accessories
The ANDMORE fashion office curates semi-annual trend themes that are tailored for Atlanta Apparel's specific audience, utilizing notes from trend forecast network, WGSN. To view the full Autumn/Winter ‘24 trend report, visit https://info.atlanta-apparel.com/hubfs/AA_April24_TrendReport.pdf.
Atlanta Apparel: ANDMORE’s five Atlanta Apparel markets feature the latest looks in contemporary, young contemporary, women’s modern, shoes, fashion accessories and more, plus specialty categories such as children’s and plus-size at AmericasMart Atlanta. Atlanta Apparel is owned and operated by ANDMORE℠. For more information, visit Atlanta-Apparel.com
About ANDMORE: ANDMORE℠, formerly International Market Centers, is an Omnichannel Wholesale Marketmaker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers and digital channels. The company owns and operates more than 20 million square feet of premium event and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. By pairing face-to-face events with always-on digital tools, ANDMORE provides truly omnichannel business platforms for its global wholesale customer base. www.ANDMORE.com
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MEDIA CONTACTS:
Amanda Merritt
Cathy Steel
cathy@cathysteelassociates.com