ATLANTA, GA– February 9, 2026 – Atlanta Apparel Market, held Tuesday, February 3through Friday, February 6, 2026, at AmericasMart Atlanta, opened the 2026buying season with a showcase of new products, fresh trend perspectives, and a vibrant market atmosphere. Category buying opportunities and enabling retailers to efficiently plan for multiple seasons in one location. Category buying opportunities and enabling retailers to efficiently plan for multiple seasons in one location.
The February Market welcomed retailers, designers, and buying teams from across the U.S. seeking Spring/Summer 2026 women’s trends, immediate resources, and Children’s Autumn/Winter 2026 collections, reinforcing Atlanta Apparel’s cross-category buying opportunities and enabling retailers to efficiently plan for multiple seasons in one location.
Connection at the Core
Atlanta Apparel brought buyers and brands together through nonstop networking, dynamic programming and engaging brand activations across the show floor. Beyond the exhibits, experiences like the New & Now Vignette and Product Category Lounges spotlighting Mommy & Me and Athleisure added depth to the Market, while daily touchpoints—from mornings with DJ Sed, wellness shots, coffee and breakfast to product demos, giveaways and after-hours gatherings like the Atlanta Apparel Maximalist Garden Party and Atlanta Apparel x Colony Square—kept conversations moving beyond the showroom floors.
Together, these elements sparked discovery, fueled collaboration and delivered a lively,community-driven Market experience from morning to night.
Spotlighting Exhibitors & Market Moments
Special milestones, with ribbon-cuttingcelebrations honoring Bisous Bisous by Tina, Little Monsters and MonAmi, were held to celebrate continued growth and success at Atlanta Apparel, underscoring the Market’s role as a place where longstanding relationships and new chapters are recognized and celebrated. Cutting celebrations honoring standing relationships and new chapters are recognized and celebrated.
The Market Stars— Josie & Lana Johnson of PanacheBoutique (@shop.panacheboutique), Megan Orrell of Boem (@shopboem) and Sunny Boothe of Tiny Town (@tinytowninc)—brought the Market to life by sharing their standout product finds and must-see moments throughout the show. Their real-time Instagram coverage offered buyers fresh inspiration and a curated look at key trends and brands shaping the season, their findings can be revisited through #atlapparel.
Season Ahead: Important New Dates Pattern
With strong momentum coming out of the Market, Atlanta Apparel kicks off the spring buying season with a new March Market schedule, running Monday, March 30 through Thursday, April 2, 2026, from9:00 a.m. to 6:00 p.m., with temporary exhibits closing at 2:00 p.m. on the final day.
Looking ahead to summer, Atlanta Apparel will return co-located with Atlanta Market, creating an immersive, multi-categorydestination for fashion, lifestyle and home. Showrooms will be open Tuesday, June 9 through Sunday, June 14, 2026, from 9:00 a.m. to 6:00 p.m., with temporary exhibits running Tuesday, June 9 through Saturday, June 13, closing at 2:00 p.m. on the final day.
For more information, visit Atlanta-Apparel.com.
About Atlanta Apparel: Atlanta Apparel is a series of five annual markets hosted by AmericasMart, showcasing the latest trends in contemporary, young contemporary, women’s modern, shoes, fashion accessories and specialty categories like children’s and plus-size apparel. Atlanta Apparel is the premier destination for buyers seeking fresh, on-trend styles. Owned and operated by ANDMORE, Atlanta Apparel is held at AmericasMart Atlanta. Atlanta-Apparel.com.
About ANDMORE®: ANDMORE, a Blackstone portfolio company, empowers wholesale buyers and sellers to connect, grow and prosper through premier physical markets and design centers. The company operates over 20million square feet of premium tradeshow and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. Serving industries such as home décor, gift, furniture and apparel, ANDMORE supports the global B2B community through its unmatched marketplace experiences. ANDMORE.com.
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ANDMOREMedia Contacts:
Sandy Lee | salee@andmore.com
JoelJohnson | jjohnson@andmore.com