February 3-6, 2026, at AmericasMart Atlanta

ATLANTA, GA – January 22, 2026 – Atlanta Apparel kicks off the 2026 buying season February 3–6 at AmericasMart Atlanta, presenting fresh Spring/Summer 2026 trends, Children’s Autumn/Winter 2026 resources and an array of new market initiatives designed to elevate the on-site experience.

“This February, Atlanta Apparel brings buyers everything they need to start the season strong—Spring/Summer trends, immediate women’s resources and Autumn/Winter children’s collections—all in one place,” said Caron Stover, ANDMORE^® senior vice president apparel. “From standout temporary categories like Premiere, Ready-to-Wear, Young Contemporary, Jewelry & Fashion Accessories, Resort and Children’s to new programs designed to spark ideas and connections, the market is packed with opportunities to shop and be inspired.”

Atlanta Apparel Expands February Resources

This February, Atlanta Apparel will showcase a diverse mix of brands across permanent showrooms and temporary exhibits, featuring the latest Spring/Summer 2026 styles in contemporary, young contemporary, accessories, and footwear, alongside Autumn/Winter 2025 collections for children. Buyers can explore an array of trend-forward resources designed to inspire and elevate the season’s sourcing experience. Permanent showrooms span nine floors, thoughtfully merchandised to support key buying seasons, while temporary exhibits are located throughout the first five floors.

Atlanta Apparel welcomes a diverse lineup of new permanent showrooms spanning women’s apparel, accessories, lifestyle and footwear, offering buyers fresh perspective and expanded sourcing opportunities across categories. Notable brands include Bellezza, Boob-eez Inc., Brad & Rena Apparel, Brangio Company Inc., Camellia, Color Pop Clothing, Dylan Designs, Ellyndale Company, Finding Foxtale, Forever Link, Gold Digger Supply, Holistic Needlecraft, Indian Roots, Lulu Mac, Meraki, Milano Moda Corporation, Nica Life, OMG BLINGS, Perlavera Trading Inc., Porsha, Pretty Simple, Raisonnel, Rollasole, Rustic Charm by Martha, Salty Weekend, Scarlet & Gold, Shilat Eliav, SOPHI La Couleur (Winterstone), The Distinguished Beast, UniformOne Ltd., VINCENT, Yellow Lovebirds and Ynez.

New children’s brands debuting permanent showrooms this winter include Bisous Bisous by Tina, Good Apples Kids, Hollis Baker, Honey Bee Designs, Hopscotch, Little Harts, Mon Ami, Peachy Prep, Poppy Kids, Ruth and Ralph, Southern Point Co., Spencer’s International Group, Tiny Revival Clothing Co. and Turtlebacks LLC. These new showrooms expand the children’s category with thoughtfully crafted apparel and accessories that blend creativity, quality, and trend-forward design for today’s discerning young consumers.

Thirty-eight new additions enhance Atlanta Apparel’s children’s category in the temporary exhibits, bringing fresh perspectives across contemporary, young contemporary, accessories and footwear categories. Some of the new exhibitors include: Belle Cher, Brad & Rena, Camellia, Dylan Designs, Forever Link Shoes, Gold Digger Supply Co., Holistic Needlecraft, Inez Evening Wear, Lulu Mac, Nica Life, OMG BLINGS, Porsha, Pretty Simple, Raisonnel, Rollasole, SM Wardrobe, SOPHI La Couleur (Winterstone), The Distinguished Beast, UniformOne Ltd., VINCENT, VIONIC, Yellow Lovebirds, Angels & Company Clothing, Babeeni, Bud Barcroft, Hope and Henry, Good Apples Kids, Nature Baby and Smockingbird, expanding the market’s breadth of trend-driven and distinctive offerings.

For a full list of brands exhibiting at Atlanta Apparel, visit atlanta-apparel.com/exhibitor/directory.

February Events and Initiatives Enhance the Market Experience

This February, Atlanta Apparel will present a full schedule of immersive experiences, trend-forward activations and buyer-focused amenities designed to inspire and energize. Buyers can explore the New & Now Vignette and Product Category Lounges highlighting Mommy & Me and Athleisure, while starting each day with good vibes from DJ Sed, wellness shots and complimentary breakfast and coffee throughout Building 3. Daily programming includes networking opportunities, a new buyer orientation and breakfast, as well as special product demos and giveaways such as the Bara Boheme Permanent Bracelet Bar, Julie Vos Jewelry Edit, Hope & Henry Activation, Blue Light Bar with 8th Story & Quay, Sweatshirt Bar with Sugar Stitch, Spring Shoes Activation & Giveaway and Lulu Mac Activation. Afternoon pick-me-ups range from cappuccino, coffee and cocktail bar carts to beer, seltzers and espresso martinis, leading into evening events including the Atlanta Apparel Maximalist Garden Party on Tuesday and Atlanta Apparel x Colony Square on Wednesday, offering curated networking, dining and entertainment experiences beyond the showroom floors. With thoughtful amenities, engaging brand experiences and a vibrant social calendar, February Atlanta Apparel delivers a dynamic market experience from morning to night.

Market Stars

New this Market, we’re spotlighting our Market Stars—Josie & Lana Johnson of Panache Boutique (@shop.panacheboutique), Megan Orrell of Boem (@shopboem) and Sunny Boothe of Tiny Town (@tinytowninc)— who will be sharing their favorite product finds throughout the show via Instagram, offering fresh inspiration and must-see picks in real time.

Follow along for can’t-miss #atlapparel content from all these incredible talents!

A full list of events and amenities is available at Atlanta-Apparel.com/Attend/Events.

Atlanta Apparel’s permanent showrooms and temporary exhibits will be open Tuesday, February 3, through Friday, February 6, 2026, from 9:00 a.m. to 6:00 p.m. daily, with temporary exhibits closing early at 2:00 p.m. on Friday. For more information and to register for the February Market, visit Atlanta-Apparel.com/Markets/Atlanta-Apparel/February.

Of Note: June 2026 Atlanta Apparel Market Date Shift

Due to the FIFA World Cup, the June 2026 Atlanta Market will shift and run concurrently with summer Atlanta Market from Tuesday, June 9 through Sunday, June 14, with temporary exhibits opening Tuesday, June 9, and closing on Saturday, June 13 at 2pm. The co-located markets across all three AmericasMart Atlanta buildings will offer expanded resources and enhanced cross-category shopping opportunities.

About Atlanta Apparel: Atlanta Apparel is a series of five annual markets hosted by AmericasMart, showcasing the latest trends in contemporary, young contemporary, women’s modern, shoes, fashion accessories and specialty categories like children’s and plus-size apparel. Atlanta Apparel is the premier destination for buyers seeking fresh, on-trend styles. Owned and operated by ANDMORE, Atlanta Apparel is held at AmericasMart Atlanta. Atlanta-Apparel.com. 

About ANDMORE^®: ANDMORE, a Blackstone portfolio company, empowers wholesale buyers and sellers to connect, grow and prosper through premier physical markets and design centers. The company operates over 20 million square feet of premium tradeshow and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. Serving industries such as home décor, gift, furniture and apparel, ANDMORE supports the global B2B community through its unmatched marketplace experiences. ANDMORE.com.

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ANDMORE Media Contacts:
Sandy Lee | salee@andmore.com

Joel Johnson | jjohnson@andmore.com