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Atlanta, GA

Formal Markets Announces Upcoming Mon Cheri Academy Events

RSVP Open for Online and In-Person Sessions 

ATLANTA – February 1, 2024 – Following a successful educational series kick-off in January, ANDMORESM Formal Markets and Mon Cheri Academy have opened registration for the February 19 and March 4 virtual programs as well as the April 8 in-person event. Buyers who participate in the first-quarter sessions are qualified to win a free hotel night for the April edition of Formal Markets in Atlanta. 

“We’re so excited to partner with Mon Cheri Academy, the premier bridal and formal educational program for buyers and sellers, to provide the industry with monthly opportunities to learn,” said Caron Stover, ANDMORE SVP, apparel. “Whether online or in-person, we’re committed to giving buyers actionable information they can use before, during and after markets, to build better business.”  

Topics for the 60-minute webinars are “How to Drive Traffic Into Your Store” with Steve Lang, February 19 at 1:00 p.m. EST, and “How to Know What Styles You Are Missing” with Nayri Kalayjian and Steve Lang, March 4 at 1:00 p.m. EST. Registration for the virtual and in-person sessions and a link to the recording of the January session, “Why must you go to market? Get educated on how to get a return on inventory investment- you cannot afford to stay home. How to close at least 75% of your customers,” are live now at MCA 

“We saw a strong start with our first virtual event, with scores of buyers eager to learn how to be more savvy retailers. In fact, I have been on Zoom and telephone almost daily with stores that have implemented trainings from our first session, that are already enjoying success closing more sales. We are looking forward to our next session February 19. They recognize the value of the Mon Cheri Academy program and know that to get the real impact of this material, they’ve got to come in person to Atlanta in April or to Las Vegas in August,” said Steve Lang, CEO of Mon Cheri Bridals.  “At those markets, we’ll give them a full day of learning plus meals and drinks, so they can truly focus on enriching themselves before they start their buying.” 

As an added benefit, Mon Cheri Academy virtual attendees are automatically entered into a hotel night giveaway for the April edition of Formal Markets in Atlanta, April 9 – 11. Buyers must attend the live virtual sessions in January, February or March to qualify. Each virtual session attended counts for one entry, and each buyer may have a maximum of three entries. Full contest information is available at 

Dates and details about remaining 2024 virtual events will be posted on the Mon Cheri Academy information page,, when registration opens. 

At-Market Programming in Atlanta & Las Vegas 

The two full-day, in-person sessions will be held one day prior to Formal Markets in Atlanta, April 9-11, and Las Vegas, August 11-13. Steve Lang will lead the full-day training on Monday, April 8, in Atlanta and Saturday, August 10, in Las Vegas. Registration for April’s at-market session is available at MCA 

Through an ANDMORE Formal Markets promotion, buyers who register before March 31 for the Las Vegas edition of Formal Markets will be entered to win one of ten $200 gift cards. For more information, visit 

Formal Markets: ANDMORE’s Formal Markets presents its collection of bridal, prom, quinceañera, mother-of-the-bride, accessories, homecoming and special occasion lines three times annually: April and August in Atlanta and August in Las Vegas. Formal Markets is owned and operated by ANDMORE, formerly International Market Centers. For more information, visit  

About ANDMORE: ANDMORESM, formerly International Market Centers, is an Omnichannel Wholesale Marketmaker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers and digital channels. The company owns and operates more than 20 million square feet of premium event and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. By pairing face-to-face events with always-on digital tools, ANDMORE provides truly omnichannel business platforms for its global wholesale customer base.     



Amanda Merritt    

Cathy Steel  


ATLANTA – August 8, 2023 – ANDMORE’s overlapping August markets — Atlanta Apparel and Formal Markets, July 31 – August 5 at AmericasMart Atlanta — reflected healthy buying across contemporary, children’s, bridal and prom categories, with an increased number of buyers and brands beginning to source and launch early Spring.

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ATLANTA, GA – December 18, 2023 – The Winter 2024 edition of the semi-annual Atlanta Market Magazine is now available online and in print, giving buyers a preview of the cross-category resources and programming highlights available at Atlanta Market, January 16-22, 2024, at AmericasMart Atlanta. The 300-page guide features trend reports for smart sourcing and informative articles to engage buyers before, during and after the buying event. 

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