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Atlanta, GA

Formal Markets & Mon Cheri Academy Announce Year-Long Educational Program for Retailers

ATLANTA – January 2, 2024 – ANDMORESM Formal Markets and Mon Cheri Academy have partnered to produce a year-long educational program with in-person courses at two Formal Markets – April 8 in Atlanta and August 10 in Las Vegas – supplemented with monthly virtual sessions, beginning January 15. 

“Mon Cheri Academy is a definitive authority of education within the bridal, social occasion and formalwear categories,” said Caron Stover, ANDMORE SVP, apparel. “Expanding our existing Formal Markets educational resources with this new year-long program will not only give market attendees the most up-to-date knowledge in the industry, but also will allow them to prepare and better their business practices throughout the year.”  

In-person learning will happen in Atlanta, April 8, and in Las Vegas, August 10, covering a full range of topics, from financial planning to optimizing sales. The 10 virtual sessions kick-off on Monday, January 15, when Steve Lang, CEO of Mon Cheri Bridals, presents “Get Ready to Learn Ways to Dramatically Increase Sales and Profits,” with tips on making sure buyers have the most productive in-person experience while on the show floor. 

“I have been teaching Mon Cheri Academy for many years, and have seen firsthand the impact that investing in your own success with critical education like this can make a measurable, meaningful impact to your business, which is why I am hosting one in-person session on the East Coast in the Spring and one on the West Coast in the Fall,” said Lang. “Our live events at market offer tools and skills buyers can immediately put to work when they get back to their store; truly, buyers can’t afford not to come and experience this program. We can virtually predict sales and profitability to attendees.” 

Mon Cheri Academy, a long-standing educational staple has helped many buyers – both veteran and new – in navigating market journeys. 

Retailer Wendy Salerno of Darianna Bridal & Tuxedo in Warrington, PA, said “We have been through Mon Cheri Academy twice since we opened our store 11 years ago, and both times we learned quite a lot. From financial consulting to operations and personnel advice, our sales team came back and put new strategies into place that night. Mon Cheri Academy really helped us up our game, and get inspired, too.”  

The full schedule of in-person topics and virtual sessions will be announced throughout the year, with expected guests such as wedding fashion expert, Nayri Kalayjian and more. For more information or to register for online sessions, visit 

Formal Markets: ANDMORE’s Formal Markets presents its collection of bridal, prom, quinceañera, mother-of-the-bride, accessories, homecoming and special occasion lines three times annually: April and August in Atlanta and August in Las Vegas. Formal Markets is owned and operated by ANDMORE, formerly International Market Centers. For more information, visit  

About ANDMORE: ANDMORESM, formerly International Market Centers, is an Omnichannel Wholesale Marketmaker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers and digital channels. The company owns and operates more than 20 million square feet of premium event and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. By pairing face-to-face events with always-on digital tools, ANDMORE provides truly omnichannel business platforms for its global wholesale customer base.     




Amanda Merritt    


Cathy Steel  



ATLANTA, GA – May 1, 2024 – Formal Markets continues its year-long educational series with Mon Cheri Academy, with virtual, monthly sessions through July, leading up to the in-person Mon Cheri Academy at Formal Markets in Las Vegas, on Sunday, August 10, 2024. Registration for the sessions is open now at

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