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VOW Bridal & Formal Atlanta Kicks Off 2023 Buying Season for Leading Social Occasion Categories


March 28 – 30 at AmericasMart Atlanta

ATLANTA – January 24, 2023 – VOW Bridal & Formal Atlanta showcases its full collection of bridal, formal and social occasion resources for its first buying event of the year, with curated education, events and amenities to round out the market experience, March 28 – 30, 2023, at AmericasMart Atlanta.

“Atlanta Apparel is excited for a new year of providing an expansive range of products for every special occasion,” said Caron Stover, IMC SVP, apparel. “IMC’s formal markets provide retail stores an opportunity to learn and grow their business through educational opportunities, networking and the broadest selection of products, including growing categories like quinceañera.”

The March buying event will feature Fall/Winter ‘23 in bridal, quinceañera, mother-of-the-bride, accessories, homecoming, men’s formalwear and special occasion across VOW’s 125 individual collections presented across permanent showrooms and temporary exhibits on three floors.

New this March, VOW temporary exhibits welcome Zuri Bridal (wedding dresses), Lily Rivera (wedding dresses); Boomba (undergarments); David Tate Shoes (women’s shoes); and Peanut Butter Collection (children’s and unisex tuxedos and suits). Permanent showrooms will showcase brands, Madi Lane, Evie Young and EnVogue Bridal, in a new, combined permanent space. Additional notable resources at VOW include: Allure Bridals; Amalee Accessories; ASHLEYlauren; Blush; Casablanca; Clarisse; Colors; John Paul Ataker; Jovani; Justin Alexander; Lucci Lu; Maritza’s Bridal Veils; Mon Cheri; Portia & Scarlett; Primavera; Sherri Hill; Sydney’s Closet Plus Sizes, and Teri Jon.

Beyond bridal resources, social occasion categories are growing, with a particular expansion in quinceañera resources this March. To address this growth, established VOW Bridal & Formal Brands, Amarra and Sophia Thomas Designs, will be unveiling new quinceañera collections alongside the Market’s other notable quinceañera suppliers: Princesa by Ariana Vara; Ragazza; House of Wu; and quinceañera by Rachel Allan.

Supplementing the market experience, VOW Bridal & Formal invites attendees to its hallmark Kickoff Party followed by the semi-annual VOW Fashion Show on Wednesday, March 29, in the Fashion Theatre on Floor 15 of Building 3. Attendees will have the opportunity to network and enjoy music, food and cocktails, giveaways and more, leading up to the fashion show, which will feature looks across bridal gowns, flower girl, mother of the bride, bridesmaids dresses, quinceañera, homecoming, tuxedos and accessories.

While the market’s focus is primarily on order writing, there is an emphasis on unique educational offerings to help retailers drive growth and profitability. Kicking off education for VOW is the Mon Cheri Academy, Monday, March 27 from noon to 8 p.m., featuring speakers Mike Ebrahimi of SYVO and Wedding Fashion Expert, Nayri Kalayjian of Lovella Bridal Boutique. This extended educational session offers bridal retailers key insights on how to be more successful in their stores by applying solid business practices in this unique industry.Additionally, VOW will offer hallmark daily education during the market, with complete details available at

In addition to education, new-to-market buyers can participate in the New Buyer Orientation sessions, led by Sarabeth Jackson, IMC Director of Buyer Services for apparel. Sessions will be offered in both English and Spanish for the first time this March. Jackson will help buyers effectively navigate the market and take full advantage of all of the resources, education and networking opportunities.

VOW Bridal & Formal runs three times annually: March and August in Atlanta and August in Las Vegas. VOW’s next edition is open Tuesday, March 28 and Wednesday, March 29 from 9 a.m. – 6 p.m. and Thursday, March 30 from 9 a.m. – 3 p.m. at AmericasMart Atlanta Building 3. For more information, visit

International Market Centers: International Market Centers (IMC) serves as the center of commerce for the wholesale furniture, gift, home decor and apparel industries. With more than 20 million square feet of premium wholesale showroom space in High Point, N.C., Las Vegas and Atlanta, IMC has more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. With the launch of Juniper, a fully integrated omnichannel B2B commerce solution and multiline B2B e-commerce marketplace empowering buyers and sellers to better manage and grow their business at markets and year-round, IMC now provides the only omnichannel sales and marketing platform that seamlessly connects physical and digital wholesale commerce.



Amanda Merritt

Cathy Steel