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Registration Opens for August 2026 Atlanta Apparel and Formal Markets

ATLANTA, GA – June 25, 2026 Registration is now open for the August 2026 edition of Atlanta Apparel (August 3–6, 2026) and Formal Markets (August 3–7, 2026), both taking place at AmericasMart Atlanta. The co-located markets bring together buyers and brands across apparel, accessories, footwear, bridal, prom, homecoming, children’s and social occasion categories in one comprehensive sourcing destination.

Atlanta Apparel and Formal Markets offer access to thousands of brands spanning established industry leaders and emerging collections, creating an efficient and energetic environment for trend forecasting, product discovery, and business growth. The combined markets serve retailers seeking both immediate inventory opportunities and forward-looking sourcing.

"Atlanta Apparel and Formal Markets continue to build momentum as a premier fashion sourcing destination for the Southeast and beyond," said Caron Stover, ANDMORE® Senior Vice President, Apparel Leasing. "The August edition will further elevate the experience with a dynamic mix of emerging and established brands, cross-category opportunities, and a vibrant sense of community that keeps buyers and exhibitors returning season after season."

What’s New for the Season

The August markets will feature expanded sourcing opportunities across key fashion categories, complemented by educational programming, trend presentations, networking events, hospitality experiences, and buyer services—creating a dynamic environment for learning, discovery, and meaningful industry connections that help buyers make informed purchasing decisions and maximize their time on campus. This market also represents one of the strongest selling periods for contemporary and resort wear categories, as retailers actively source collections to meet upcoming travel demand and plan for the year ahead. 

Children’s Market at AmericasMart returns this August, featuring a curated mix of more than 70 showrooms and temporary exhibitors representing over 200 lines—all located on the category’s dedicated 13th floor-–and offering buyers sourcing for key trends and in-demand products.

The social occasion and accessories category is supported by a wide range of showrooms featuring jewelry, handbags, and complementary accessories designed to complete any social occasion look.

062526_AA+FM kick off release

New this year, Floor 5 in Building 3, will debut as a centralized destination for all temporary exhibitors, including Formal, Bridal and Accessories, and the newly branded “First Finds,” together creating a high-traffic hub for discovery.

On campus, a new Formal Buyer Lounge will debut on Building 3, Floor 14, offering a dedicated space for buyers to recharge and connect. The lounge will feature a bilingual attendant, morning seminars, charging stations, comfortable seating, and a margarita machine sponsored by ZUO—creating a welcoming, functional environment designed to support productivity throughout Market week.

Off campus, the highly anticipated “Quince on the Block” celebration returns to Ted Turner Blvd., bringing the energy of quinceañera culture outdoors in a vibrant, community-focused setting that highlights one of the Market’s key categories.

For more information and to register, visit Atlanta-Apparel.com and FormalMarkets.com.

About Atlanta Apparel: Atlanta Apparel is a series of five annual markets hosted by AmericasMart, showcasing the latest trends in contemporary, young contemporary, women’s modern, shoes, fashion accessories and specialty categories like children’s and plus-size apparel. Atlanta Apparel is the premier destination for buyers seeking fresh, on-trend styles. Owned and operated by ANDMORE, Atlanta Apparel is held at AmericasMart Atlanta. Atlanta-Apparel.com. 

About Formal Markets: Formal Markets showcases an extensive selection of bridal, prom, quinceañera, mother-of-the-bride, accessories and homecoming. Owned and operated by ANDMORE®, Formal Markets is held twice annually at AmericasMart Atlanta. FormalMarkets.com.   

About ANDMORE®: ANDMORE, a Blackstone portfolio company, empowers wholesale buyers and sellers to connect, grow and prosper through premier physical markets and design centers. The company operates over 20 million square feet of premium tradeshow and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. Serving industries such as home décor, gift, furniture and apparel, ANDMORE supports the global B2B community through its unmatched marketplace experiences. ANDMORE.com.

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ANDMORE Media Contacts:
Sandy Lee | salee@andmore.com

Kristin Huxta Bradley | kbradley@andmore.com

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